Fantastic article from the NYT's about the world and opportunities of big data here.
It's a revolution, says Gary King, director of Harvard's Institute for Quantitative Social Science. We're really just getting under way. But the march of quantification, made possible by enormous new sources of data, will sweep through academia, business and government. There is no area that is going to be untouched.
Also, the McKinsey Global Institute report: "Big data: The next frontier for innovation, competition, and productivity" is available here. It is available in PDF, Kindle and eBook formats, and well worth the read.